Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Strong ideas are essential for advertisers to grab attention and grow powerful brands. This requires making bolder creative choices. They can effectively turn around a category and a brand’s business, yet risks to make a wrong turnvremain.
On April 23-25, the FBIF (Food and Beverage Innovation Forum) 2019 was held in Hangzhou International Expo Center, with the theme "Start Exploitative Innovation, Regain Growth Potential", to discuss the future of food and beverage industry from various aspects.
The third "Lifeng Cup Market Survey and Analysis Contest of Beijing-Tianjin-Hebei University" Review Meeting and Awards Ceremony was held and successfully concluded at Beijing Technology and Business University (BTBU).
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
