During the Spring Festival in 2020, the COVID-19 broke out and quickly spread throughout China. Affected by the epidemic, industries such as retails, food and beverage, tourism, hotels, and catering have been greatly suffering a down turn. Compared with SARS in 2003, the COVID-19 epidemic influenced wider regions and more industries. Consumer behaviour and perceptions have also changed. How will it affect the future market? How should brands respond to the changes in the future?
In February, Ipsos launched the first wave study of " Research on Consumers in the Outbreak ", which analysed the changes of the general public's concepts from a macro perspective, and specifically analysed the impact of the epidemic on various industries. As the domestic epidemic is gradually under control, Ipsos launched the second wave of the survey to share the latest trends of consumers.