In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic, based on a multi-country poll.
In February, Ipsos launched the first wave study of " Research on Consumers in the Outbreak ", which analysed the changes of the general public's concepts from a macro perspective, and specifically analysed the impact of the epidemic on various industries. As the domestic epidemic is gradually under control, Ipsos launched the second wave of the survey to share the latest trends of consumers.
According to Ipsos research, there has been changes in consumers’ coffee consumption during the pandemic: the drinking occasions, higher frequency of consumption, increasing coffee consumption, or new coffee companions.
Ipsos has launched series of “Research on Consumers in the Outbreak” to analyse Chinese public opinion on COVID-19 and what’s the impact of COVID-19 on Chinese Consumers.