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Execution Measurement
Measuring the execution of brand strategy.
Channel Sizing
Sizing channel opportunities.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Optimism and Anxieties during COVID-19 Outbreak—Chinese consumers in different time Wave2 (Part One)
In February, Ipsos launched the first wave study of " Research on Consumers in the Outbreak ", which analysed the changes of the general public's concepts from a macro perspective, and specifically analysed the impact of the epidemic on various industries. As the domestic epidemic is gradually under control, Ipsos launched the second wave of the survey to share the latest trends of consumers.
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Optimism and Anxieties during COVID-19 Outbreak
Ipsos has launched series of “Research on Consumers in the Outbreak” to analyse Chinese public opinion on COVID-19 and what’s the impact of COVID-19 on Chinese Consumers.
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
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Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.
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Ipsos × Landleaf Tech | Report on Health and Comfort Experience Evaluation Index of Indoor Living Environment 2018
On April 4, 2019, the 15th International Conservation on Green and Energy-Efficient Building & New Technologies and Products Expo were held in Shenzhen. Landleaf Tech and Ipsos jointly released the Report on Health and Comfort Experience Evaluation Index of Indoor Living Environment 2018.Summer Qi, Managing Director of Real Estate and Retail Division, Ipsos China, was invited to attend the release ceremony and gave a wonderful interpretation of the report.
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Ipsos Strategy3 | New ways of brand building in China
On March 30, 2019, the "China New Business Think Tank Forum 2019" sponsored by China New Business Research Institute, BRICS Media of China Real Estate Finance Magazine, WISDOM, and New Business Magazine sponsored was held in Hangzhou. Executives and leaders of various industries were invited to discuss how can an enterprise follow the trend of the times and become an ultimate winner in the new business era.