Consumers


Consumption Publication

Beauty & Skin Care Consumption Features of Women

In China's first- and second-tier cities. With the awakening of fine living and fashion consciousness, Chinese female consumers' demand for skin care and beauty develops constantly. What kind of skin care and beauty demand do they have? What are the features of their product function demand?
Qualitative Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
Consumers Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
Trends & Prospective Publication

Trends in China’s Automotive Component Manufacturing Industry

Market Drivers, Manufacturer Overview, and Intellectual Property Protection Issues
Trends & Prospective Publication

Eco Cars and Key Developments Within the Global Auto Industry

Major automotive manufacturers have traditionally focused on developing high quality sophisticated vehicles for developed markets, which are reaching saturation point.