Consumers

Optimism and Anxieties during COVID-19 Outbreak | Coronavirus | Ipsos
Consumers Publication

Optimism and Anxieties during COVID-19 Outbreak—Chinese consumers in different time Wave2 (Part One)

In February, Ipsos launched the first wave study of " Research on Consumers in the Outbreak ", which analysed the changes of the general public's concepts from a macro perspective, and specifically analysed the impact of the epidemic on various industries. As the domestic epidemic is gradually under control, Ipsos launched the second wave of the survey to share the latest trends of consumers.
Consumers Survey

Healthy diet, the hidden consumer motivation in social and individual needs

On April 3, 2019, Zhejiang Health Products and Cosmetics Industry Association held the "Summit Forum on the Development of Nutrition and Health Industry and the Innovation and Application of Raw Materials 2019" Ms. Laura Du, Deputy Research Director of Ipsos, was invited to share consumer insights and industry trends in healthy diet, and to provide an in-depth understanding of consumers' motivation to buy healthy foods.
Global Consumer Confidence Ties Record High
Consumers Survey

Global Consumer Confidence Ties Record High

March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.
Global Consumer Confidence Index Shows Uptick in February
Consumers Survey

Global Consumer Confidence Index Shows Uptick in February

The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.
Consumer Confidence National Index Down Slightly
Consumers Survey

Consumer Confidence National Index Down Slightly

This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
TRUST FALLS DOWN
Brands Publication

When Trust Falls Down How Brands Got Here and What They Need To Do About It

In this paper we’ll outline what we have identified as the four key reasons we are seeing a crisis in trust, and importantly what brands and advertising needs to do to rebuild that trust.
Ipsos Global Consumer Confidence Index
Consumers Survey

Consumer Confidence National Index Unchanged from October

This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
Consumer Confidence National Index Reaches All-Time High
Consumers Survey

Consumer Confidence National Index Reaches All-Time High

Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.
Ipsos Global Consumer Confidence Index
Consumers Survey

Ipsos Global Consumer Confidence Index Hits New Record High of 49.3

Overall confidence no longer growing in largest economies, global expectations index plateauing.
Middle-class Survey

Ipsos and Rehau-Blum Working Together to Carry out Survey among China's Middle Class and Explore the Development Trend of Household Consumption Concept

On June 1, 2017, Blum together with Rehau commissioned Ipsos to launch the China Dream Home 2025 Middle Class Survey. Mr. Alick Zhou, President of Ipsos China, and Mr. Duncan Fan, Research Director, attended the signing ceremony and gave a detailed presentation on how to carry out the Survey.
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