Customer Insights
Ipsos × Baidu | White paper on China Beauty and Cosmetics Industry 2018
The popularity of beauty and cosmetics topics has always been increasing, and people's attention to physical attractiveness may be more than we think. Baidu Index data show that the average daily search index for beauty and cosmetics topics in 2018 is more than 3 million. What has changed in people’s attention to the beauty and cosmetics industry? What are the new trends in this industry? How do brand owners empower user experience with new technologies? What are the suggestions of Ipsos to the development of major brands?
