• Home
  • Usage & Attitude

Usage & Attitude

The Big Secrets Of China’s Car Buyers Born In 1990s | Ipsos
Customer Experience Publication

The Big Secrets Of China’s Car Buyers Born In 1990s

As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing. “The people born in 1990s are now buying cars!”
Food, Beverage and Consumer Insights in China
Food & Beverage Publication

Food, Beverage and Consumer Insights in China

This report reveals the latest developments in eating and drinking in China, from attitudes on organic produce, to innovation and personalising the packaging and even the product itself.
Ethnography Publication

Ethnography

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.