[CASE] Carlsberg: Brand Health Tracking
Discover how we helped Carlsberg implement a Brand Health Tracker (BHT) system to strengthen the global brand building and monitor changes or new potential across markets.
Carlsberg uses a motivation and context based segmentation model developed with Ipsos to allocate its brands into segments and optimize the positioning for each brand. In order to strengthen both the global brand building and to monitor changes or new potential across markets, a Brand Health Tracker (BHT) system has been introduced.
With the BHT, Ipsos also provides a data deliverables structure “from simple to very complex”, boosting the accessibility for targeted insights across the organisation.
Want to know more?
Susan Kuo, Head of Brand Health Tracking
Phone: +45 33 19 39 02
Email: [email protected]
