Trends

Around the world, individuals seek fulfillment in their personal lives as they navigate a tumultuous present, according to the 10th edition of Ipsos Global Trends.

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

Join us on the 26th of November for an inspiring morning of insight and foresight – exploring how organisations can stay relevant, connect with people and drive growth in an increasingly polarised world.

Watch the replay of our KEYS webinar, where the Ipsos Global Trends team will be launching the findings of our latest report.

Join us on December 5th for Beyond the Horizon: Foresight in Action. A great opportunity to explore the key trends shaping 2025 and beyond.

Discover the key factors that will shape the Travel, Tourism and Hospitality sector during 2023 and beyond.

Discover the key factors that will shape the Technology sector during 2023 and beyond.