LIVE EVENT: The Moment of Truth - What Really Drives Purchase

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Join us for an engaging Ipsos Live Event exploring The Moment of Truth - the point in the customer journey where intent turns into action and customers decide whether to buy, wait or walk away.

Customer journeys today are complex, fragmented and constantly evolving. Customers compare, pause, switch channels and reassess right up until the final decision. Yet despite all this complexity, purchase outcomes are shaped by a small number of critical moments.

Understanding what happens at those moments – and how to design for them – is where real growth is won or lost.

Bringing together Ipsos experts and client speakers, this event explores what truly influences customers at The Moment of Truth, where journeys most often succeed or break down just before purchase, and how insight can be turned into action across marketing, brand, experience and commercial teams.

At the event, you’ll:

• Gain a clearer view of what really drives purchase decisions
• Learn where customer journeys help or hinder conversion
• Hear practical perspectives from Ipsos and client organisations
• Leave with ideas you can apply to your own journeys

Because in the end, everything leads to the moment of truth.

Registration link will be added soon.