[CASE] Circle K: Co-branded Mastercard

Discover how we helped Circle K test and introduce their co-branded Mastercard on the Danish market.

Circle K wants to introduce a co-branded Mastercard in the Danish market - after a successful introduction in Sweden and Norway. The goal is to increase loyalty and attract new customers. As well as using the card's benefits to boost sales at service stations. Circle K is much more than fuel and car wash.

Ipsos has concept tested the potential of the card. The result is, among other, specific recommendations to both the marketing and how the card can increase sales. And perhaps most importantly: confirmation that Circle K Mastercard can replace the previous Circle K fuel card.

Circle K | Mastercard | Co-branding | Concept test | Ipsos

For more information, please contact:

Kontakt Maria Pierrou, Head of Innovation

Maria Pierrou, Head of Innovation
Phone: +45 2825 7583
Email: [email protected]

 

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