• Home
  • Concept Testing

Concept Testing

ARLA CASE: Ipsos creative testing helps shape high-performing campaign
Cases Publication

ARLA CASE: Ipsos creative testing helps shape high-performing campaign

How Ipsos’ early ideas testing strengthens both co-operation and brand development.
Novozymes | Positioning | Ipsos
Concept Testing Publication

[CASE] Novozymes: Positioning of enzymes in food

Discover how we helped Novozymes gain insight on how to communicate the benefits of enzymes in relation to health, sustainability and GMO
Circle K | Mastercard | Co-branding | Case | Ipsos
Innovation Publication

[CASE] Circle K: Co-branded Mastercard

Discover how we helped Circle K test and introduce their co-branded Mastercard on the Danish market.
Innovating | Coronavirus | Covid-19 | challenging times | Ipsos
Innovation Publication

Innovating in challenging times: Research during COVID-19

Doing research during a crisis allows businesses to better predict and prepare for what to do next.
Concept and Product Test | Glyngøre | Ipsos
Concept Testing Publication

[CASE] Glyngøre: Concept and Product Test

Discover how we helped Glyngøre identify the market potential and provide concrete input for the launch strategy of NemFisk with a combination of concept and consumer testing.
B2B Concept Test | Telia | Ipsos
Concept Testing Publication

[CASE] Telia: B2B concept test

Discover how we helped Telia test their new concept 'Telia App Market'.