Customer Experience


Customer Experience Publication

Keeping the dream relevant: Rethinking how to deliver the luxury experience

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Customer Experience Publication

CX Service Design: Creating emotional attachment and driving brand growth

Designing customer experiences that drive business success
Climate change Publication

Ipsos Update – January 2023

Predictions for 2023, Climate Change, Gender Equality, International Threats and much more. Explore the latest and greatest research on key topics from our Ipsos teams around the world.
Inflation Publication

Ipsos Update - December 2022

Inflation, environmental sustainability, the future of retail… Explore the latest and greatest research & thinking on key topics from around the world.
Customer Experience Publication

Listen to us - A selection of Ipsos' finest podcasts

Stay updated on culture, emerging trends, product innovation, customer experience and much more in our range of podcasts by Ipsos experts and guests.

[Webinar] Ipsos CX Global Voices 2022

Hear from our global customer experience experts, as they unpack the results of the Ipsos 2022 CX Global Voices Survey conducted among 1,000+ CX professionals, from over 65 markets.
Cases Publication

BANG & OLUFSEN CASE: Mystery Shopping strengthen shop performance

Discover how we helped Bang & Olufsen check the customer experience without compromising partner trust.
Cases Publication

DANISH CROWN CASE: Developing an advertisement universe for Tulip

Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
Customer Experience Publication

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.