Customer Experience


Customer Experience Publication

Ipsos Update – January 2025

Almanac, Predictions, Democracy … Ipsos Update explores the latest research and thinking on key topics from our Ipsos teams around the world.

AI and the Future of CX

Designing empathetic and meaningful experiences.

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

Ipsos Update – July 2023

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

LIVE EVENT: Customer Experience

Join our live event on Customer Experience (CX) on the 9th of March to learn from 6 key speakers as they share their take on this topic. You’ll leave the event with insights, inspiration and tools to elevate the experience your customers have when interacting with your business.
Customer Experience Publication

Keeping the dream relevant: Rethinking how to deliver the luxury experience

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Customer Experience Publication

CX Service Design: Creating emotional attachment and driving brand growth

Designing customer experiences that drive business success
Climate change Publication

Ipsos Update – January 2023

Predictions for 2023, Climate Change, Gender Equality, International Threats and much more. Explore the latest and greatest research on key topics from our Ipsos teams around the world.
Inflation Publication

Ipsos Update - December 2022

Inflation, environmental sustainability, the future of retail… Explore the latest and greatest research & thinking on key topics from around the world.