[CASE] Hummel: Activation of segmentation study
Discover how we helped hummel® generate and activate new knowledge and new tools in the organisation.
Sport and sports equipment have developed rapidly during the last years with a large part of the market moving into the categories of “leisure” and “fashion”. This also applies to hummel®, who wanted to create a mapping of their brand’s DNA.
Ipsos helped generate and activate new knowledge and new tools in the organisation. The result is a shared, internal understanding of the consumers and the brand’s positioning, which provides a stronger strategic foundation for managing the shared product and market development. The starting point has been a large segmentation study based on the Censydiam model.
Want to know more?
Contact Asger Mortensen, Head of Ipsos UU
Phone: +45 6167 3737
Email: [email protected]
