Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.
Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.
Many women across Denmark, Norway and Sweden turn to social media to discuss their health experiences and seek advice from peers. In a self-funded study, Ipsos explored the trends, challenges and unmet needs related to health discussed online among women in Scandinavia using social intelligence.