[CASE] McDonald's: Consumer Journey

McDonald's wanted to gain insight into the Danes' morning culture and habits in order to create a better breakfast experience for customers.

15 April 2020

Customer Journey
Consumer Behaviour

Go to Danish version.

Abroad, breakfast is a familiar concept at McDonald’s. Although many people have quickly discovered that the McMuffin breakfast family has come to Denmark, adjustments were needed in order to fit with Danish breakfast culture. Ipsos Consumer Journey gave McDonald’s the opportunity to follow customers all the way around the breakfast experience. Subsequently, a number of very specific recommendations were implemented at restaurants all around the country.

Consumer Journey | McDonald's | Ipsos

Want to know more?

Contact Asger Mortensen, Head of Ipsos UU
Phone: +45 6167 3737
Email: [email protected]

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McDonald's case

Customer Experience

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