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Consumer Behaviour

Consumer Behaviour

Brand Strategy Webinar

WEBINAR: Will They Think of You? Winning the Moments That Matter

Join our webinar on October 22, 2026 to explore how Mental Availability and Category Entry Points (CEPs) can reveal the moments, needs and situations that trigger demand - and where brands have opportunities to become more mentally available.

30.09.26

Trends Event

LIVE EVENT: Tomorrow’s Tectonic Shifts

On 2 December 2026, Ipsos' global trends experts join leading business voices to decode the cultural, generational and behavioural changes now shaping the decisions businesses need to make next.

29.09.26

Cases Publication

ORKLA CASE: Shopper Decision Trees

How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.

26.08.25

Consumer Behaviour Publication

Joy Report 2025

Cloetta, in collaboration with Ipsos Sweden, have extensively researched the topic of joy. In The Joy Report 2025, they take a close look at the nature of joy, how it manifests and which factors that are at play.

12.05.25