Creative Excellence and Effie partner on creative effectiveness

Ipsos has collaborated with Effie, the world's largest global community of thinkers and practitioners of marketing effectiveness, on a new report that showcases creative best practices.

Creative Effectiveness | Effie | Ipsos

 

Go to Danish version.

This 2019 Effie report provides guidance and practical examples of effective creative that companies can apply to their campaigns. The findings into what drives the most effective campaigns from the 2019 US Effie Awards are supported by case studies to help advertisers learn how to make award-winning creative that disrupt the status quo and stand out from the crowd.

“I have always been a great fan of the Effies and their focus on brand impact. At Ipsos we know that the creative strength of an ad drives approximately 75% of the effect, so we respect creativity tremendously. But without impact on the brand, ads are reduced to mere entertainment. That is why the link to the brand in ads is so essential. This, they understand at the Effies.” - Alexander Asmussen, Head of Creative Excellence, Ipsos Denmark

Download the report below.

 

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