Insights Hub

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  Society Survey

  Ipsos Equalities Index 2025

  The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).

  21.08.25
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  Society Survey

  Ipsos Pride Survey 2025

  A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.

  14.08.25
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  Artificial Intelligence Survey

  Women & AI

  What is the potential for attracting women to AI?

  17.06.25
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  Artificial Intelligence Survey

  The Ipsos AI Monitor 2025

  In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

  13.06.25
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  Marketing Survey

  Ipsos x Effie Denmark Trends Report

  What does it take to create a campaign that actually works? This question is answered by the Ipsos x Effie Denmark Trends Report 2022-2024.

  03.06.25
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  Society Survey

  What Worries Denmark? - May 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  02.06.25
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  War Survey

  What Worries Denmark? - April 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  01.05.25
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  ESG Survey

  Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

  Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our Earth Day report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

  22.04.25
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  Marketing Survey

  Let's celebrate creativity

  Help us chose the new Misfits anthem.

  09.04.25
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  War Survey

  What Worries Denmark? - March 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  01.04.25
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  Gender Survey

  Progress and Polarisation: Global Attitudes Toward Gender Equality in 2025

  Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.

  07.03.25
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  Climate change Survey

  What Worries Denmark? - February 2025

  Get your monthly insight into the most pressing reported concerns of Danish citizens.

  06.03.25