Consumers


Reputation Webinar

[Webinar] Unlocking the value of reputation

Join our webinar on the 4th of October about the relationship between corporate reputation and business efficiency
Customer Experience Publication

CX Service Design: Creating emotional attachment and driving brand growth

Designing customer experiences that drive business success
Consumers Publication

Three guiding principles to help your business navigate inflationary times

As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
Consumers Publication

How to grow your brands when purchasing power is shrinking

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
Advertising Publication

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Holidays Survey

71% of Europeans will be traveling this summer

After two years of restrictions, people show strong enthusiasm to travel this summer. Discover the findings from the 21st edition of the Holiday Barometer by Ipsos and Europ Assistance.
Consumers Event

LIVE EVENT: Power of People

Grow your business by unleashing the Power of People. Join our live event on 21st June in Copenhagen!
Consumers Publication

Innovation can go hand in hand with Inflation

A playbook for innovation leaders in the CPG industry.

LIVE EVENT: Closer to Reality

Now and in the future, you need to be close to your users, consumers and customers. For our first live event in 2022, you will get insights and inspiration from 6 different speakers with different perspectives. Join us 31/3 in Copenhagen!