Ipsos Update – May 2023

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.


We Need to Talk About Generations | Generational myths and demographic realities

Using a generational lens is an effective way of understanding how and why societies and consumers change – but much current analysis is misleading or wrong. We set out the Ipsos point of view.
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Earth Day 2023 | Is concern and focus slipping on climate change?

Our 29-country survey finds global opinion divided on whether now is the right time to invest in measures to reduce climate change, given the current tough economic conditions.
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Exploring the Changing AI Landscape | The opportunities and implications of Generative AI

While the domain of Generative AI has been growing in recent years, ChatGPT broke through as the first “mass” Generative AI application. We review the opportunities this technology offers.
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What The Future – Purpose | How brands can emphasise purpose in a polarised world

With polycrisis and political polarisation on the horizon, the future of purpose is at a crossroads. We share how brands can make a difference and a profit in a world of competing issues.
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Digital Doctor 2023 | The digital reality among doctors in the era of AI

This 20-country study examines the views of primary care physicians (PCPs) towards digital and connected health, providing a comprehensive view of digital behaviour and trends.
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What Worries the World | Inflation now the top concern for 13 months in a row

While still the world’s top worry, concern about inflation seems to be stabilising – albeit at a historical high. Meanwhile, coronavirus worry falls again, dropping to 17th out of 18 issues.
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A Just Transition | Energy transition and the resulting inequalities

This survey of ten European countries reveals levels of concern and commitment to climate change, as well as opinion surrounding the challenges of a fair and just transition to clean energy.
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When and How to Speak Up | Guidance for corporate leaders navigating social issues

In 2023, corporate leaders are finding that “taking a stand” on a range of issues is a high stakes game. We share five pieces of actionable guidance for maximising opportunity and limiting risk.
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