Joy Report 2025
Cloetta, in collaboration with Ipsos Sweden, have extensively researched the topic of joy. In The Joy Report 2025, they take a close look at the nature of joy, how it manifests and which factors that are at play.
Together with our colleagues in Ipsos Sweden, Cloetta have extensively researched the topic of joy.
This first edition of the Joy Report takes a closer look at the nature of joy, how it manifests and which factors are at play. The focus is on Europe and more specifically the Nordics, where joy has been researched in Sweden, Finland, Denmark and Norway.
The report shows that feelings of joy improve our mood, our health and our overall wellbeing. And joy, unlike happiness, is achievable for everyone, everyday! Joy in the Nordics is simple and tranquil. Often, joyful moments take place at home and are shared with loved ones. It is simple things that bring most joy to people in the Nordics, like a nice chat with a friend, listening to a favourite song or enjoying a moment in nature.
You can download the full report below.
