Insights Hub

All content

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  Brand Strategy Publication

  Mapping out demand spaces by context

  Introducing Ipsos' unique demand space segmentation approach

  15.11.23
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  Social Intelligence Publication

  Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights

  Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!

  10.11.23
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  Market Research Publication

  Conversations with AI part III: How AI boosts human creativity in ideation workshops

  Bright sparks and bold ideas.

  10.11.23
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  Society Publication

  Ipsos Update – November 2023

  Health, trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  06.11.23
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  Climate change Survey

  What Worries Denmark? - October 2023

  October 2023 sees “Climate change” return to its top spot being Dane's top worry

  02.11.23
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  Globalisation Survey

  Data Dive: Fake news in the age of AI

  People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

  31.10.23
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  Artificial Intelligence Publication

  Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

  In this white paper we explore how generative AI can be used within qualitative research.

  26.10.23
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  Sustainability Publication

  Demystifying double materiality

  A new model for corporate ESG compliance and leadership.

  26.10.23
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  Cases Publication

  OTIVIO CASE: Uncovering opportunities to improve quality of life for people with MS

  Ipsos' multi-method approach revealed treatment preferences, enabling Otivio to better address unmet needs and improve patient care

  24.10.23
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  Trust Survey

  Politicians the least trusted profession, while doctors the most trustworthy

  Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.
  
  

  24.10.23
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  Society Survey

  October 2023: Consumer confidence declines sharply across Southeast Asia

  Sentiment is down in Malaysia, Singapore and Indonesia.

  24.10.23
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  Society Survey

  Ipsos Strategy3 named by Forbes as one of the World’s Best Management Consulting Firms for second time

  Strategy3, Ipsos’ marketing, innovation and strategy consulting company, has been recognized by Forbes as one of the World’s Best Management Consulting Firms for the second consecutive year.

  18.10.23