Insights Hub

Global Optimism Declines According to Ipsos Global Trends 9th Edition
Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Empathy: The new currency of Brand Connection
Brands

Empathy: The new currency of Brand Connection

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Mental load in Danish households
Mental Load

Mental Load in Danish Households

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  • Coronavirus Survey

    COVID-19 INSIGHTS: Tourism and mobility

    Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around tourism and mobility.
  • Coronavirus Survey

    COVID-19 INSIGHTS: Health

    Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around health.
  • Coronavirus Survey

    COVID-19 INSIGHTS: Communication and media

    Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around communication and media.
  • Coronavirus Survey

    COVID-19 INSIGHTS: Finances and fears

    Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around finances and fears.
  • Coronavirus Survey

    COVID-19 INSIGHTS: Consumer Behaviour

    Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers.
  • Brand Health Publication

    [CASE] Carlsberg: Brand Health Tracking

    Discover how we helped Carlsberg implement a Brand Health Tracker (BHT) system to strengthen the global brand building and monitor changes or new potential across markets.
  • Segmentation Publication

    [CASE] Carlsberg: New segmentation model

    Discover how we helped Carlsberg develop a new global segmentation tool for Carlsberg – and gain deep insights into what drives the consumption of different beverages in different situations.
  • Customer Experience Publication

    [PAPER] Unpacking product subscription models

    This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
  • Coronavirus Publication

    Ipsos Update - May 2020

    This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
  • Coronavirus Publication

    Signals #4: Understanding the coronavirus crisis

    This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
  • Consumer Behaviour Publication

    Global Trends 2020

    Ipsos Global Trends 2020 provides a single-source dataset of over 370 questions asked to 22,000 people in 33 markets on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more - combined with expert analysis by trend specialists.
  • Two thirds of citizens around the world agree climate change is as serious a crisis as Coronavirus

    Citizens want economic recovery actions to prioritise climate change.