[CASE] Novozymes: Positioning of enzymes in food
Discover how we helped Novozymes gain insight on how to communicate the benefits of enzymes in relation to health, sustainability and GMO
Novozymes primarily communicates to manufactures about the enzymes they produce to the food industry. With an increasing focus among consumers on health, additives and food safety, Novozymes wants to gain deeper insight
into the consumers’ attitudes towards enzymes in foods.
Ipsos has developed a cultural compass that position enzymes with relation to global trends. And conducted a so-called entry-point analysis to identify opportunities and barriers in terms of making both enzymes and Novozymes more visible to the consumers.
For more information, please contact:
Asger Mortensen, Head of Ipsos UU
Phone: +45 6167 3737
Email: [email protected]
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