Our cases
LEGO CASE: Validating LEGO innovation by replicating real-life decision making
Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
CARLSBERG CASE: From revised branding strategy to new advertising universe
How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.
ANTHON BERG CASE: Digital Playbook for High-Impact SoMe Campaigning
Discover how we helped Anthon Berg maximize creative effectiveness and brand impact from digital advertising across content formats and platforms.
OTIVIO CASE: Uncovering opportunities to improve quality of life for people with MS
Ipsos' multi-method approach revealed treatment preferences, enabling Otivio to better address unmet needs and improve patient care
CASE: Social Intelligence provides insights into everyday life with Autism
How can psychiatrists uncover the social lives of adults with autism and their own perception of barriers in their lives?
CARLSBERG CASE: Curated insights lead Jacobsen's new brand strategy
Discover how we helped Carlsberg secure future growth for the Jacobsen brand.
HARIBO CASE: Portfolio optimisation for future growth
Discover how we helped HARIBO prioritise within the portfolio to help optimise sales.
DANISH CROWN CASE: Key drivers and preferences for developing a portfolio strategy
Discover how we helped Danish Crown uncover the consumer perceptions and relevant demand spaces within ‘topping’ products.
SCHUR CASE: The Schur spoon delivers high performance in real-life testing
Discover how we helped Schur ensure that consumers’ demands are met when using cardboard spoons in on-the-go products.
DANSKE BANK CASE: Developing and Exploring Impact of New Danske Bank Branding Campaign
How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?