Our cases

CARLSBERG: Brand tracking of hundreds of brands

Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.

NOVOZYMES: Partnering throughout the entire innovation journey

Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.

CARLSBERG: Developing a brand growth strategy

Discover how we helped Carlsberg gain a holistic understanding of the market situation and develop a clear brand strategy to grow their brands.

CARLSBERG: Demand space segmentation toolbox

Discover how we helped Carlsberg optimise and identify growth potential for brands and markets through a validated segmentation model.

VELUX: Advertisement post-test

Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.

HARIBO: Portfolio optimisation for future growth

Discover how we helped HARIBO prioritise within the portfolio to help optimise sales.

DANSKE SPIL: Creative platform and advert pre-test

Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.

PANDORA: Optimising advertisements for YouTube Performance

Discover how we helped Pandora optimise viewer attention in YouTube advertisements.

FEMINA: Target group study with reader portraits

Discover how we helped Aller maintain and develop the revenue base.

MERRILD: Identifying the optimal packaging design

Discover how we helped Merrild ensure the optimal packaging design to optimise shopper attention and drive sales.