Our cases

CASE: Uncovering opportunities to improve quality of life for people with MS

Ipsos' multi-method approach revealed treatment preferences, enabling Otivio to better address unmet needs and improve patient care

CASE: Social Intelligence provides insights into everyday life with Autism

How can psychiatrists uncover the social lives of adults with autism and their own perception of barriers in their lives?

CARLSBERG: Curated insights lead Jacobsen's new brand strategy

Discover how we helped Carlsberg secure future growth for the Jacobsen brand.

HARIBO: Portfolio optimisation for future growth

Discover how we helped HARIBO prioritise within the portfolio to help optimise sales.

DANISH CROWN: Key drivers and preferences for developing a portfolio strategy

Discover how we helped Danish Crown uncover the consumer perceptions and relevant demand spaces within ‘topping’ products.

SCHUR: The Schur spoon delivers high performance in real-life testing

Discover how we helped Schur ensure that consumers’ demands are met when using cardboard spoons in on-the-go products.

DANSKE BANK: Developing and Exploring Impact of New Danske Bank Branding Campaign

How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?

LEGO: Validating LEGO innovation by replicating real-life decision making

Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.

BANG & OLUFSEN: Mystery Shopping strengthen shop performance

Discover how we helped Bang & Olufsen check the customer experience without compromising partner trust.

CARLSBERG: Brand tracking of hundreds of brands

Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.