Our cases

SCHUR: The Schur spoon delivers high performance in real-life testing

Discover how we helped Schur ensure that consumers’ demands are met when using cardboard spoons in on-the-go products.

DANSKE BANK: Developing and Exploring Impact of New Danske Bank Branding Campaign

How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?

LEGO: Validating LEGO innovation by replicating real-life decision making

Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.

BANG & OLUFSEN: Mystery Shopping strengthen shop performance

Discover how we helped Bang & Olufsen check the customer experience without compromising partner trust.

CARLSBERG: Brand tracking of hundreds of brands

Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.

NOVOZYMES: Partnering throughout the entire innovation journey

Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.

CARLSBERG: Developing a brand growth strategy

Discover how we helped Carlsberg gain a holistic understanding of the market situation and develop a clear brand strategy to grow their brands.

CARLSBERG: Demand space segmentation toolbox

Discover how we helped Carlsberg optimise and identify growth potential for brands and markets through a validated segmentation model.

VELUX: Advertisement post-test

Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.

HARIBO: Portfolio optimisation for future growth

Discover how we helped HARIBO prioritise within the portfolio to help optimise sales.