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MERRILD: Identifying the optimal packaging design
Discover how we helped Merrild ensure the optimal packaging design to optimise shopper attention and drive sales.
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Ipsos Quick Take on Inflation: What Business Leaders Need to Know
We explore five data points that are most relevant for business leaders to know right now.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine.
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Global Perceptions of Inflation: Further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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DANISH CROWN: Developing an advertisement universe for Tulip
Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
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What The Future: Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this new paper, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future.
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Will people cut down the amount of meat they eat for the planet?
While many adults globally are concerned about climate change, less than half said they’re likely to reduce their meat consumption this year.
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Climate change is a regular concern for half of people globally
In a new global survey, Ipsos found that climate change is a regular concern for half of people globally. Concern is notably higher in Latin American countries, with Colombia, Chile, Italy, Mexico and Argentina all leading the way as those who think about climate change most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.
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LIVE EVENT: Power of People
Grow your business by unleashing the Power of People. Join our live event on 21st June in Copenhagen!
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Ipsos Update - April 2022
This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.