What The Future: Identity
PÅ DANSK →
Imagine it’s 2032. Who will you be and how will you represent yourself both in the physical world and virtual spaces?
“Who are you?” sang The Who. It’s an age-old question. Identity today is at the forefront of conversations in both positive and negative ways. Identity is used to draw together communities with common interests and values. It’s a complex and culturally dependent philosophical construct. Identity is also being used to group us in ways that are productive and less so.
As we move into more 3D virtual spaces, how will we craft and express our avatar identities, and how many will we craft?
Discover how we can help you understand your consumers
For this What the Future: Identity issue, we explore which forces influence who we are and what brands should know about representing and reflecting us in the future.
Download the paper to find topics on:
- Will we have different identities in virtual spaces?
- Five tensions shaping the future of identity
- How what you wear reveals your true identity
... and more!
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