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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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CARLSBERG: Curated insights lead Jacobsen's new brand strategy
Discover how we helped Carlsberg secure future growth for the Jacobsen brand.
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World Refugee Day 2023: Support for the principle of refuge remains high despite a decline since 2022
A global country average of 74% of people, in the 29 countries surveyed, agreed in principle that people should be able to take refuge in other countries, including their own, to escape war or persecution.
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Understanding Generations: We need to talk about generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Global Trends: Travel, Tourism & Hospitality
Discover the key factors that will shape the Travel, Tourism and Hospitality sector during 2023 and beyond.
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Global Trends: Technology
Discover the key factors that will shape the Technology sector during 2023 and beyond.
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Global Trends: Consumer Healthcare
Discover the key factors that will shape the Consumer Healthcare sector during 2023 and beyond.
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Global Trends: Nicotine
Discover the key factors that will shape the Nicotine sector during 2023 and beyond.