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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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What Worries Denmark? - July 2022
Inflation is still the top worry in Denmark with climate change as a close runner up. Meanwhile concern about the war in Ukraine continues to decline. Get the latest update on What Worries Denmark below.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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CARLSBERG CASE: Brand tracking of hundreds of brands
Discover how we helped Carlsberg track the performance of brands in a competitive context to identify growth potential and barriers.
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NOVOZYMES CASE: Partnering throughout the entire innovation journey
Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.
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CARLSBERG CASE: Developing a brand growth strategy
Discover how we helped Carlsberg gain a holistic understanding of the market situation and develop a clear brand strategy to grow their brands.
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CARLSBERG CASE: Demand space segmentation toolbox
Discover how we helped Carlsberg optimise and identify growth potential for brands and markets through a validated segmentation model.
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VELUX CASE: Advertisement post-test
Discover how we helped VELUX improve future advertisement through insights on brand effect, messaging, media mix and spend.
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71% of Europeans will be traveling this summer
After two years of restrictions, people show strong enthusiasm to travel this summer. Discover the findings from the 21st edition of the Holiday Barometer by Ipsos and Europ Assistance.
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DANSKE SPIL CASE: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.