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PANDORA CASE: Optimising advertisements for YouTube Performance
Discover how we helped Pandora optimise viewer attention in YouTube advertisements.
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Ipsos Update - July 2022
In July’s edition of Ipsos Update we reflect on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the changing global attitudes towards refugees, how to achieve intimate consumer connections in large communities and the use of AI to predict future innovation success.
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What Worries Denmark? - June 2022
Inflation is now the top worry among Danes, while worries related to the war in Ukraine is at its lowest since the war began. Get more insights on what worries Denmark below.
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FEMINA CASE: Target group study with reader portraits
Discover how we helped Aller maintain and develop the revenue base.
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What makes people happiest: Health, family, and purpose
New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy
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MERRILD CASE: Identifying the optimal packaging design
Discover how we helped Merrild ensure the optimal packaging design to optimise shopper attention and drive sales.
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Ipsos Quick Take on Inflation: What Business Leaders Need to Know
We explore five data points that are most relevant for business leaders to know right now.
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World Refugee Day 2022: 78% globally agree that people should be able to take refuge in other countries
New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine.
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52% globally say cycling in their area is too dangerous
Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic - and widespread support for giving them priority in new infrastructure projects.