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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Creative Excellence and Effie partner on creative effectiveness
Ipsos has collaborated with Effie, the world's largest global community of thinkers and practitioners of marketing effectiveness, on a new report that showcases creative best practices.
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[Webinar 27/8] Optimise your presence on social media
Join our webinar Thursday the 27th of August, where you can learn how to reach consumers with personalised messages and increase the impact of your presence on social media by combining insights from surveys with your other data sources.
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75% of campaign success is driven by creativity: Test, optimise and validate in just 5 days!
We know that creativity drives successful campaigns and subsequently business growth. Thus, a strong creative foundation is critical to growing your brand – get it right and a spark of magic happens.
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[CASE] Novozymes: Positioning of enzymes in food
Discover how we helped Novozymes gain insight on how to communicate the benefits of enzymes in relation to health, sustainability and GMO
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[Webinar 4/6] Will COVID-19 change perceptions of packaging?
Join our webinar on 4th June, where you will get the newest insights on the consumer perception of packaging.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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Get the report: Learn about the most influential brands in Denmark
Google is the most influential brand in Denmark for three consecutive years. In our report you can learn more about what has put Google on top.
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COVID-19 INSIGHTS: Communication and media
Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around communication and media.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.