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[CASE] Bähncke: Pre-testing of ads
Discover here how we helped Bähncke test and optimise a TV ad for a new product.
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[WEBINAR 24/6] Omnichannel Strategy in an eCommerce Era
Join our webinar on 24 June 2021, where we will discuss omnichannel strategies in the digital era.
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Time to Decide?
Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.
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What Worries Denmark - May 2021
The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Here, we present to you the May 2021 update.
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Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
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What Worries the World – May 2021
Global coronavirus concern is much reduced from this time last year, but it remains top of our worry list and reaches a record high in India.
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Global Consumer Confidence Index: May 2021
Expectations Index is back to its pre-pandemic level with gains for the 6th month in a row. Here, we give you the summary of our Confidence Index Survey that measures consumer attitudes on the current and future state of local economies, personal finance situations, savings, and confidence to make large investments.
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Getting It Right: The Brand Strategy Podcast
A fortnightly podcast looking at all things brand strategy.
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Ipsos Omnibus is now available on the Ipsos.Digital Platform
A fast, cost-effective, reliable solution available in DIY or DIY assisted mode