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We d̶o̶n̶'̶t need to talk about ads.
People need to talk - just not about ads. Instead people will talk about experiences they think will benefit themselves or others, Here's why only some advertising gets talked about on media platforms and becomes famous.
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International Women’s Day 2021
Most people believe that women and men should be paid equally for equal work. Yet, this is not the reality. Gender gaps still exists, and the Covid-19 pandemic seem to make the gaps even harder to fill. Here, we present a few important insights about the perception of gender pay gap and the implications of Covid-19 from a report made in collaboration with the Global Institute for Women's Leadership at King's College London.
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COVID-19 one year on: Global public loses confidence in institutions
Tracking survey data shows who gained and lost with the public over the past year.
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The impact of race, ethnicity, and national origin on opportunities
A new survey for the World Economic Forum explores how much access to employment, education, housing, and social services is influenced by ethnicity and national origin across 27 countries.
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COVID-19 One Year On: Perceived Threats and Expectations
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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What Worries Denmark - February 2021
The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Discover the February 2021 update below.
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[WEBINAR 25/3] The Road to Sustainability: Bridging the Say-Do Gap
Join our webinar on 25 March 2021, where we will discuss The Road to Sustainability.
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Shaping 2025 and Beyond
Shaping 2025 and Beyond is a new report from Ipsos Futures experts which describes plausible, thought-provoking scenarios of what the next five years may bring, helping governments, businesses and societies strategise for 2025 and beyond.
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Shifting context & Shifting priorities: Time for a strategic reset?
In this paper, we explain why the time is right for brands to review their strategy and the foundational insights on which it is based.