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When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes
Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
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Get the report: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Get the report: Towards a transparent future
Understand how your business should navigate the emerging traceability trend.
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began
Groceries and household supplies, utility bills top list of higher cost items globally.
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July Update: What Worries Denmark?
The What Worries Denmark study gives you monthly insight into the most pressing reported concerns of Danish citizens. Discover the July updates below.
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[Webinar 27/8] Optimise your presence on social media
Join our webinar Thursday the 27th of August, where you can learn how to reach consumers with personalised messages and increase the impact of your presence on social media by combining insights from surveys with your other data sources.