Business


Society Survey

Widespread nostalgia for the old days, with many saying things were better back in 1975

Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.
Society Publication

Golden Years, Golden Opportunities

Preparing your business for an aging world.
Trends Survey

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them. 

The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report.
Marketing Publication

Building reputation in 2023: the link between corporate reputation and business efficiency

Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
Trends Survey

Ipsos releases Global Trends 2023: A new world disorder

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.