ORKLA CASE: Strategic Workshops Facilitating Organizational Transformation

Orkla Home Care are fundamentally changing both their innovation and go-to-market strategy. Market research must form the foundation for a change from being product oriented to becoming more data- and customer oriented. But without organizational buy-in, there is a risk of losing pace and opportunities with both retailers and shoppers.

Ipsos helped design and facilitate a number of implementation workshops across Europe planned as a road-show together with Orkla House Care Global Category Management team. The purpose was to conceptualize the new market research as a framework - by showing rather than telling how real-life shoppers react to Orkla Home Care products. But also, to create legitimacy by letting participants work with insights to identify new potentials on their local markets. The process has contributed to faster organizational change and perhaps more importantly: a buy-in and demand for insights to help make Orkla Home Care the category leader in Europe.

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Ipsos joined us on our European roadshow to help conceptualize ‘decision trees’ both as concept and a strategic work tool. Ipsos’ consultancy competencies and expertise level really ensures legitimacy of the research project and furthers organizational buy-in on our new strategy. 

- Category Development Manager, Orkla Home Care