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Consumer Habits

Will people cut down the amount of meat they eat for the planet? | Ipsos
Sustainability Survey

Will people cut down the amount of meat they eat for the planet?

While many adults globally are concerned about climate change, less than half said they’re likely to reduce their meat consumption this year.
LIVE EVENT | Power of People | Ipsos Denmark
Consumers Event

LIVE EVENT: Power of People

Grow your business by unleashing the Power of People. Join our live event on 21st June in Copenhagen!
climate change | consumer behaviour | WEF | Ipsos
Consumer Behaviour Survey

Concern for climate change cause small modification of consumer behaviour

In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
Time to decide
Consumer Behaviour Publication

Time to Decide?

Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.