Customers

Valentines Day 2022
Polling Survey

Love (and business) unlimited: Valentine's Day has gone global

Valentine’s Day is now widely celebrated all over the world: Majorities in most of the 28 countries surveyed plan to do something special with their loved one this February 14.
Ipsos Update 2022 February
Healthcare Publication

Ipsos Update - February 2022

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
Measuring customer effort is not enough | Ipsos
Customer Experience Publication

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Tech Sustainability: Activating Consumer Desire to Make a Difference
Sustainability Publication

Tech Sustainability: Activating Consumer Desire to Make a Difference

The next step in sustainability: the actions technology brands can take to bridge the “say-do” gap. Read the POV here.
Brand Experience | Ipsos
Customer Experience Publication

Bridging the Brand Experience Gap

Read our newest POV on how to align brand promise and customer experience for business success.
Customer Perspective: An Ipsos podcast | Customer Experience | Mystery Shopping
Customer Experience Survey

Customer Perspective: An Ipsos podcast

Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.