Ipsos Update – January 2026

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In this edition:

Ipsos Year in Review 2025 – Featuring expert analysis and data-driven insights, our annual report looks back at the key events, shifts and challenges of 2025.
Predictions 2026 Report – People are more likely to think 2025 was a bad year for their country than it was for them and their family.
Mind or Machines – We present the findings where our experts compared the performance of standard AI bots, enhanced AI systems and expert human moderators. 
Flair Brazil 2026 – 2026, a pivotal year in which significant electoral decisions will determine the country's future political, social and economic trajectory.
What The Future: Family – We explore how leaders can move beyond outdated norms to capture new opportunities.
Ipsos Canada: 2025 Review & 2026 Outlook – We dive into the issues poised to impact Canadians, governments, and business in 2026.
The Context Advantage – We explore how Contextual Brand Equity reveals hidden growth opportunities.
The Perioperative Pivot – Our experts decode the new perioperative landscape and offer a practical plan for clinical and commercial impact.

Also:

•    The 28th edition of the Ipsos Veracity Index shows continuity and change in public trust towards leading professions in Britain.
•    What Worries the World – December takes a moment to reflect on 12 months of data.
•    In India Rewrites CX Rules, we examine how consumers are increasingly valuing the overall experience.
•    Delve into the Thai automotive consumer's mindset, balancing excitement for modern tech against concerns of quality and longevity.