Behavioural Science


Customer Experience Publication

Listen to us - A selection of Ipsos' finest podcasts

Stay updated on culture, emerging trends, product innovation, customer experience and much more in our range of podcasts by Ipsos experts and guests.
Product Testing Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.

AI-enabled Consumer Intelligence is here

Forrester spotlights AI Consumer Intelligence opportunity in a new report - and Syntheo's winning strategy. Here, you can read about Ipsos' Synthesio platform and why it is rewarded the most complete, accurate, and predictive solution for AICI.
Behavioural Science Publication

The Science of Behaviour Change

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
Behavioural Science Publication

Ipsos Update - January 2021

Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.

[Webinar 19/11] Behavioural science: Creating competitive advantage during changing consumer behaviour

Join our webinar Thursday the 19th of November, where Colin Strong, Global Head of Behavioural Science at Ipsos, will give an overview of the discipline, it’s relevance to understanding today’s consumer behaviours and give examples of the way we apply this for a range of client challenges.