[Webinar 29/10] Cultural intelligence and empathy in marketing


Go to Danish version.

Every company says they want to be ‘consumer centric’, but what does that truly mean and how do you really achieve it? 

This session focuses on the potential of qualitative research, stressing the power of empathy. Anyone can find big data; the challenge is understanding the human behind the data. Join our webinar Thursday the 29th of October, where you will get a deeper understanding of:

  • Empathy in marketing and why it is important
  • How you make your company better equipped to work with empathy
  • How building a consumer centric culture generates positive impact on business
  • How to generate products and communication that resonate with real consumer needs

We will use cases to illustrate the points made during the presentation. 

At Ipsos UU (Ipsos’ qualitative unit), we cherish empathy as a “wellspring for innovation”. But we believe you won’t find it in PowerPoint, you must experience it for yourself. Emotional empathy helps you feel people’s pain; Cognitive empathy means you know how to help them.

Practical information

The webinar will be held from 3.00 – 3.45 PM CET followed by a 15 minutes Q&A. Participation is free. You register for the session through the sign-up button at the top of the page.

Speakers :

  • April Jeffries, President, Global Ethnography and Immersion, Ipsos US

    April Jeffries, President, Global Ethnography and Immersion, Ipsos US

  • Asger Mortensen, Head of Qualitative, Ipsos Denmark

    Asger Mortensen , Head of Qualitative, Ipsos Denmark

Consumer & Shopper