WEBINAR: Will They Think of You? Winning the Moments That Matter

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In a world of fragmented attention, endless choice and changing paths to discovery, simply being known is no longer enough.

Will your brand come to mind when it actually matters?

Join our webinar on October 22, 2026 to explore how Mental Availability and Category Entry Points (CEPs) can reveal the moments, needs and situations that trigger demand - and where brands have opportunities to become more mentally available.

We’ll explore how to identify and prioritise the CEPs that matter, uncover opportunities competitors may be missing, and translate them into sharper brand, communication and portfolio decisions.

We’ll also consider how evolving consumer journeys, new data sources and AI are changing the context in which brands need to build and understand Mental Availability.

Ultimately, we’ll tackle the question that matters most: where can your brand grow - and how can you make sure it comes to mind at the right moment?