Brands

Cairo Brand Engagement
Brands Survey

Spotlight*Egypt: Views on Brand Engagement

Digital platforms are rising, but brand engagement in Egypt is still rooted in everyday actions, with personal recommendations leading the way.
Consumers Publication

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
Brand Growth: More People, More Often or Both?
Brands Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
Getting Brand Assets Right
Brands Publication

Getting Brand Assets Right

Leveraging your distinctive brand identity to grow your brand.
Brand Purpose: What’s the Point of You?
Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
Future-Proof Your Brand
Brands Publication

Future-Proof Your Brand

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
The Map to Brand Growth
Brands Publication

The Map to Brand Growth

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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