Consumers

Understanding consumers with and without social media.

New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle.

Survey finds people value privacy and compensation over the benefits of sharing data.

Eleven out of 24 countries see a significant increase in confidence over the last three months.

June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

A new study looking at online shopping behaviors in KSA, UAE, and Egypt.

Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries