Consumers

Is inflation the top concern in Egypt?

Humanising omnichannel means seamless customer journeys are just the start.

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

Few countries experience meaningful change in sentiment.

How brands can lead the way to activate consumer behaviour change in sustainability.

Understanding the power of spontaneous reactions to develop stronger innovations

The changing food habits and attitudes of consumers in Egypt during the pandemic.

The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.

Consumer sentiment has declined sharply in almost every country.