Deconstructing Premium in China’s Emerging Middle Class
The emerging middle class in China is rapidly expanding. In fact the OECD states the BRIC countries will have as much as 75% of the economic influence in the world by 2020.
The emerging middle class in China is rapidly expanding. In fact the OECD states the BRIC countries will have as much as 75% of the economic influence in the world by 2020.
With the expansion comes an appetite for premium products, ability a desire have something better or different.
What opportunities are there to convert consumers from awareness level to repeated purchase? Any gaps between what they claim versus what they really behave?
In this recent Ipsos HK seminar, Stephen Huang, Executive Director – Ipsos UU Hong Kong & Jo Yung – Head of Ipsos Ethnography Centre of Excellence, APAC revealed some underlying truths behind the Premium definition among the emerging Chinese middle class.
They also demonstrated how new qualitative methodologies such as ethnography and consumer pathfinder can be applied to get a clearer picture of their shopping footprints – from societal to individual level and help marketers turn those insights into business opportunities.
Access the deck below to learn more about what opportunities are there to convert consumers from awareness level to repeated purchase.
More insights about Consumer Goods
