Affluent

How 74% of Affluent Consumers Are Redefining Health?

The Affluent market is a key influencer group and driver of change in nearly every category.

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

In this session, Javier Calvar, Head of Market Strategy & Understanding at Ipsos in Hong Kong, will share insights on how the pandemic is changing business models and potential implications for brand owners.

Since its creation in 1997 Affluent Asia leads as the region’s most comprehensive survey of the upscale affluent market, which accounts for the top 20% by income of the APAC population, covering 11 countries across the region, and is trusted by the most influential media owners and agencies in Asia Pacific.

What Now? What Next?

On September 29, join us for a look at the latest Global Business Influencers insights.

Luxury as a sanctuary reconnecting with what is essential: quality, beauty, sustainability.

Chinese consumers account for about one-third of the world’s total spending on luxury, even though only 8% of such consumption takes place on China’s mainland. It is estimated that, by 2025, some 7.5 million affluent Chinese households will be spending Rmb1 trillion (US$147 billion) on luxury goods, this representing a year-on-year growth of 25% since 2016. It is little wonder that China is a top strategic priority for lifestyle and luxury brands.